What is IDFA - Definition & Updates

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The IDFA is a random, unique device identifier assigned by Apple to a user's device Learn what the IDFA is and why it's important

idfa IDFA stands for Identifier for Advertisers, which is a unique ID assigned by Apple to a user's device Android has its own identifier version called Android

idfa An IDFA postback consists of the device ID, also known as the IDFA, along with the impression or click that caused the attribution to be